If you have ever considered starting a home based business, you know how difficult it can be. There are many factors to consider, such as financial and time obligations, as well as the stress a home based business can create in your personal life. Starting a home business takes some planning and thought on your part, but it doesn’t have to be a struggle.

The primary reason people fail when starting a home business is lack of planning, which results from a lack of training. If you don’t have a method of promoting your home business then you will find yourself in the common trap of not having any leads. No leads equals no sales.

The other reason most people fail is not following a proven system. When you use a simple and proven system, you can plug others into the same system, which creates duplication. I’ve built more than one home based business in my day, and I know that the leadership plays an important role in the companies success.

You can market your home business online and in social networks, but the offline tactics of talking to your friends and family and other associates can still be a good way to begin. For one thing, they will go easier on you (usually) then a prospect you don’t know, and they can give you advice on how to market your home business more effectively. And hey, if you have something worth buying, you may even make a few sales during this learning process.